Demand for custom furniture is delayed, Shangpin home furnishing expects net profit in the first quarter

Demand for custom furniture is delayed, Shangpin home furnishing expects net profit in the first quarter
On April 9, Shangpin Zhaipin released the first quarter of 2020 performance forecast, showing that from January 1st to March 31st, Shangpin Zhaipin is expected to complete its performance, and the net profit attributable to shareholders of listed companies may be.5.5 billion-1.600 million yuan, and the same period last year is expected to 2257.200,000 yuan.For performance reasons, Shangpin Zhaihai said that the company’s main business income is connected by the season. The first quarter belongs to the off-season of furniture sales. The operating income accounts for the proportion of revenue revenue.Waiting for a large proportion of sales expenses, the average expenditure in each quarter.At the same time, affected by the epidemic, the time for resumption of work was delayed, and users also delayed the consumer demand for customized furniture.At the same time, in order to help franchisees overcome difficulties, the company has also given franchisees and stores across the country a certain supplement, including epidemic prevention subsidies, reduction of O2O platform drainage service fees and corresponding technical support.During the epidemic situation, Shangpin Home Furnishing launched the development strategy of “new model + technology infrastructure”, innovated the “online store” business, and moved multiple transfers online.At the same time, it made an effort to broadcast live online, creating a new home network MCN agency, automatically incubating and signing up IP home masters.According to the introduction of Shangpin Home Furnishing, in March 2020, through innovative online marketing, the number of scale opportunities obtained from online was about 50% higher than the highest expectation in a single month last year.Sauna, Ye Wang Zhang Jie editor Li Yangxiao dealt with Chun Leng